NOW YOU SEE ME: NOW YOU DON’T IN THEATERS NOVEMBER 14
Las Vegas, NV — October 16, 2025 — Escape room fans and magic aficionados will come together to unlock the illusion as Escapology Las Vegas Town Square announces the grand opening of its newest immersive adventure: the Now You See Me: Escape Room Experience. Created in partnership with Lionsgate, this limited-time attraction celebrates the upcoming release of Now You See Me: Now You Don’t, the third installment of the blockbuster trilogy, in theaters November 14, and invites fans to step directly into the world of the Horsemen for an unforgettable heist filled with twists, illusions, and high-stakes teamwork.
“We’re excited to bring fans into the world of Now You See Me in a whole new way,” said Burton Heiss, CEO of Escapology. “This escape room isn’t just about solving puzzles — it’s about becoming part of something spectacular, where every trick, every clue, and every moment counts toward the illusion.”
The experience blurs the line between cinema and real life. Together, Escapology and Lionsgate offer audiences a deeper, behind-the-scenes taste of the franchise’s signature suspense and cleverness, bringing movie magic off the screen and into the hands of players.
In addition, Escapology and Lionsgate will debut a co-branded Escapology x Now You See Me: Now You Don’t activation at the film’s premiere event in New York City on November 10.
ABOUT THE EXPERIENCE
OPENING DETAILS & AVAILABILITY
ABOUT NOW YOU SEE ME: NOW YOU DON’T
The Four Horsemen (Jesse Eisenberg, Woody Harrelson, Dave Franco, Isla Fisher) are back — to unite with a new generation of illusionists (Justice Smith, Dominic Sessa, Ariana Greenblatt) for their most global, high-stakes magical adventure yet. Their mission: Expose the corruption of Veronika Vanderberg (Rosamund Pike), a powerful diamond heiress with ties to arms dealers, traffickers, and warlords. Aided by the legendary Thaddeus (Morgan Freeman), the two generations of magicians must overcome their differences to try and defeat their cunning and dangerous adversary, in this magic-fueled heist filled with the franchise’s signature twists, turns, and thrilling reveals — along with some of the most thrilling illusions ever captured on film.
NOW YOU SEE ME: NOW YOU DON’T is directed by Ruben Fleischer (Venom, Uncharted, Zombieland), from a screenplay by Michael Lesslie and Paul Wernick & Rhett Reese and Seth Grahame-Smith, story by Eric Warren Singer and Michael Lesslie, and based on characters created by Boaz Yakin & Edward Ricourt. Lionsgate presents, in association with Media Capital Technologies, a Cohen Pictures production.
ABOUT ESCAPOLOGY
Escapology is the world’s largest escape room franchise, offering award-winning, immersive escape games across the U.S. and worldwide. Known for its premium environments and cinematic storylines, Escapology delivers 5-star entertainment and unforgettable shared experiences.
ABOUT LIONSGATE
Lionsgate (NYSE: LION) is one of the world's leading standalone, pure play, publicly-traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a premier talent management and production powerhouse at 3 Arts Entertainment and a more than 20,000-title film and television library, all driven by Lionsgate's bold and entrepreneurial culture.
MEDIA CONTACTS
Escapology Las Vegas Town Square
Emma Fee, VP of Marketing
Email: marketing@escapology.com
Lionsgate Media Relations
Todd Kaplan
Email: todd@elzerassociates.com